Three reasons why companies should go back to direct mail.
Three reasons why companies should go back to direct mail.
In today's digital age, where mediums of online communication dominate, it is easy to overlook the enduring power of direct mail. Businesses are now rediscovering the value of this classic strategy and incorporating it back into their marketing mix. We'll explore three compelling reasons why companies should consider direct mail to amplify their marketing efforts.
1. Stand Out in the Digital World
In a world saturated with emails, social media posts, and online ads, it has become increasingly difficult to stand out. Direct mail provides a refreshing change by allowing brands to deliver personalized messages right into the hands of their audience.
Depending on envelope configurations, direct mail allows for various inserts within a single mailing. From glossy catalogs to informative brochures to contact cards, direct mail enables the seamless integration of collaterals, ensuring meaningful message delivery.
At Smartech, we offer enveloping equipment with the ability to mix and match inserts and brochures within a direct mail campaign. These compact-sized, intuitive machines fold, insert and seal documents into envelopes, making it the perfect solution for marketers.
2. But Also Simultaneously Complement Digital Marketing
Direct mail and digital marketing naturally draw comparisons, and they may even seem to be at odds with one another. However, this is not the case. Direct mail can be used in any stage of the marketing funnel to achieve the same goals as online ads.
For example, you could send out mailers with a QR code for recipients to scan that will bring them to a webpage. You could also run an online branding campaign and follow up with a direct mail campaign to a small group of ideal customers. The possibilities are endless.
Whatever your goal, direct mail can work with your other marketing methods to enhance overall performance, increase customer engagement, and improve your ROI.
3. Multi-Channel Strategy
A well-rounded marketing strategy embraces multiple channels to reach a diverse audience. Direct mail complements digital efforts seamlessly, creating a multi-channel approach that enhances brand visibility. Integrating direct mail into your marketing mix reinforces your messaging, ensuring consistent communication across different touchpoints.
For instance, consider sending a postcard that highlights an upcoming product launch and directs recipients to visit your website or social media profiles for more information. This interconnected approach keeps your brand top-of-mind and encourages customers to engage with your content across various platforms.
